In my nationwide campaign to get people to drink tap water instead of bottled water, my campaign slogan would be "think outside of the bottle." It's catchy!
My campaign would use mass media that includes radio and television commercials and Internet ads that emphasize the following about American tap water:
- Regulated by the government and public health department to ensure consumer safety
- Free
- Better taste
- Includes preventative health measures such as fluoride, which protects teeth enamel
- Tap water consumption promotes environmental stewardship as it reduces plastic waste
- Reduces exposure to the chemicals in the plastic bottles
Hi Allyssa,
ReplyDeleteI like your slogan because of it gets to the point and it is memorable to the audience. Your added focus on mass media campaigning also strengthens your focus to advocate for tap water consumption by the public.
Hi Allyssa,
ReplyDeleteI agree, your slogan is catchy and excellent visual to go along with it.